Black volcanic sand meeting the sea representing technology built with purpose

About Jura Labs

Technology Built for the Common Good

Over twenty-five years of experience across humanitarian, health, and climate sectors, now building ethical AI tools for purpose-driven organisations.

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Jura Labs CIC is a Community Interest Company registered in England & Wales (No. 17117467), founded to help individuals and organisations safely explore AI without compromising ethical considerations.

All technology built under the Jura Labs banner serves the public good. As a CIC, we are legally bound by a community interest test and asset lock, meaning our work must benefit the community and our assets cannot be extracted for private gain.

The Story

Jura Labs emerged from over two decades of work in Conflict Resolution, International Development, Health, Technology and Climate Change.

The tools available were either too expensive, too extractive, or too compromised by the interests of whoever built them.

Jura Labs is the response to that gap. Not a startup. Not a scale-up. A deliberate attempt to build technology that a community could own, a charity could trust, an artist could use without signing away their work.

ROOTED provides free, local-first emissions tracking and AI-powered sustainability guidance to SMEs across the UK and EU. It is currently in a pilot phase, building evidence that local-first AI can deliver meaningful climate action. That evidence will support funding to scale the work.

Jura Trace extends the same local-first principles into content protection and verification. In a world of synthetic media, verification matters. Jura Trace helps museums, artists, journalists, and communities protect their work from unauthorised AI extraction and verify content authenticity, without relying on cloud services. A pilot launches in June 2026.

Why "Jura"?

In 1948, George Orwell finished writing 1984 in a remote farmhouse on the Isle of Jura. A book about what happens when those in power control information. He wasn't predicting surveillance cameras. He was describing something deeper: the loss of a shared, trusted reality. A world where truth becomes negotiable. We named this project after that island as a reminder. Technology shapes society. The question is always: who built it, and for whom.

Paul Griffiths

Founder

Paul has spent 25 years building technology in places where getting it wrong has real consequences: humanitarian response, public health, climate, and international development. He has worked across the UK, Southeast Asia, and Europe. He developed digital communications tools at International Alert, supporting peacebuilding programmes in conflict-affected regions. In Vietnam, he designed and delivered the complete technology platform for the VUFO-NGO Resource Centre, serving 140 international aid agencies at zero cost. In the UK, he launched the country's first national digital service for people with life-limiting conditions, NHS-funded, and digitalised the Baby Charter accreditation programme at Bliss, supporting neonatal units across the UK. He designed and scaled the world's largest carbon calculator, Creative Climate Tools, for the cultural sector at Julie's Bicycle, and directed global digital communications across more than 40 countries at ActionAid International. Jura Labs grew out of that experience. After years of watching good organisations get locked into expensive platforms or hand their data to companies with different priorities, he decided to build something better. The tools here are local-first, community-owned, and designed for the organisations he has spent his career working alongside. He lives in Copenhagen. LinkedIn Profile

If you are working on something that matters and need technology that respects that, get in touch. Jura Labs is registered in the UK and operates across the UK and EU.

If you believe in what we are building, there are ways to support our work. Every contribution funds free tools for the organisations that need them most.